A new landing page that turns visitors into volunteers for the new tree planting activity.
EcoVisio
EcoVisio is a nonprofit that creates a vibrant community of changemakers by connecting people who want to work on a prosperous future.
Challenge
EcoVisio was about to launch a new tree planting activity and they needed a way to gather volunteers.
Solution
To help them with that I designed a new landing page that has all the necessary information to turn more visitors into volunteers.
Impact
A new landing page that informs visitors about the new tree planting activity turning them into volunteers.
STEP 1
Set the goal
In order to start designing a new landing page we should have a goal in mind. The goal was simple. To inform more people about the new activity and turn them into volunteers.
STEP 2
Define necessary sections
To achieve our goal and attract more volunteers, we should inform them as much as possible of the new activity, how it works, and how they can participate. We also had to make it look legit so we added a few pieces of social proof here and there, like photos from previous activities.
STEP 3
Design the landing page
Now that we have everything we need in place we are ready to start working on the new page.
We tried to stay as true as possible to the original brand while suggesting a few improvements around typography and color palette.
The result was a new landing page that provided all the necessary information to potential volunteers.
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